Viral Marketing: Types of email

In marketing on December 22, 2009 by Magnolia Tagged:

Viral marketing messages may be spread through different types of email: videos, adverts, corporate messages, jokes, games, etc. The results of the survey I carried out indicate that the type of email most frequently received by the respondent is corporate messages. 56% of the interviewees receive this kind of message at least 2-3 days a week. The second type of message most received by the respondents is jokes (46% of the interviewees receive jokes at least 2-3 days a week). Videos (38% of the interviewees receive videos at least 2-3 days a week) are the third type of email most received. Chain letters are the fourth (33% of the interviewees receive chain letters at least 2-3 days a week), adverts are fifth (45% of the interviewees receive adverts less frequently than once a week) and, finally, games are the type of email least received (67% of the respondents receive games less frequently than every month).

The findings of this research point out that the type of email message which is most susceptible to go viral is videos. Although viral videos (including adverts) are not the type of message most received, they are the kind of email which is most forwarded. Moreover, YouTube and other broadcast sites ease the diffusion of this type of message which does not require any special attachment, only the link to the broadcast site where the video is posted.

Jokes are the second type of email messages most received and most forwarded. This second position may be due to the email contents most likely to be opened: funny and entertaining messages.

Corporate messages are by far the type of email most received by the Internet users. In addition, they are ranked in the third position in order of preference to be forwarded. Corporate emails may contain important information to the receivers; thus, it explains why they are frequently spread through the Internet.

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